While new media platforms pull a lot of hype and attention, radio is still a relevant and undeniably powerful political advertising platform.  Since the first radio ad in 1922, AM/FM has been the predominant platform for advertisers looking to reach their fellow citizen-consumers and voters.  A lot has changed since those early days, through the advent of the television to » Continue Reading.

As an actor who’s voiced tens of thousands of commercials, (hundreds of them, political ads) of course I am going to advocate securing a strong, capable voice over talent to drive your candidate’s message home to their constituents. Really good ad makers know your hired-gun storyteller is more than just an audio-element afterthought. As the LA Film School says “poor » Continue Reading.

Shining the political campaign spotlight on comparison ads, your voice over actor plays a key role in the formula of how to win. Comparison ads and the talking points they breed get a lot of traction over the course of a political campaign. Although some believe that pointing out ideological differences between parties has devolved to name-calling and character » Continue Reading.

Immigration ignited much debate in the 2016 presidential campaign and voice actors employed in these political ads became the fuel that fanned or flagged the flames. Like another polarizing subject, climate change, immigration positions are often fraught with emotion. In my career voicing political ads I’ve found that when delivering messages from both sides of a heated argument, » Continue Reading.

Despite our best appeals to intelligence and policy, an election is a popularity contest. One way for candidates to increase their likeability and win over voters is with a political image ad. Often the key is voice over that is likeable too. One that is relatable and friendly. Image ads introduce the candidate to voters by illuminating the candidate’s views, » Continue Reading.

Hot or cold, climate change is a sticky message to work with in a political ad. It’s a subject that is as polarizing in polite conversation as religion or, well, politics these days.  The right point of view and deft voice over style can make all the difference when diving into the climate pool. As a female political voice » Continue Reading.

In the one-two punch of a political attack ad, knowing how to “float like a butterfly, sting like a bee” takes a precise set of skills.  This is where a professional political voice over is especially effective.  Like the proverbial deadly weapon, the right tone of voice, attitude, or turn of phrase can sway voters against a political or ideological » Continue Reading.

Special interest groups spend a great deal of time and money getting their voices heard in Washington. Finding a credible voice over to deliver their political ad and drive their message home is crucial to their success. In a very real sense, interest groups are the American people. They work to garner focus on those things the people care about » Continue Reading.

Looking for a way to crush your political ad? Find and discover your authentic brand voice over. Take a brand like Ralph Lauren. You get an instant picture of an elite American lifestyle. Think Old Navy. You come away with family-friendly, affordable, accessible. You know what the voice over is going to sound like on ads for those brands. Sophisticated, inspiring for » Continue Reading.

A great example of how a microtargeted political ad can actually boost votes came to my sound studio this week. As a female political voice actor, I see a terrific array of some pretty effective ads and this one took full marks. Targeting is a marketing concept that’s older than most constituents walking the earth, and microtargeting, is essentially » Continue Reading.

Political advertising has become a massive machine. A big business that rolls out in full force for Presidential campaigns, makes a strong showing for mid-term elections and hums along through the rest of our time on issues, primaries and caucuses. But it wasn’t always this way. The timeline of political advertising is spread out over the last hundred years.

Here » Continue Reading.

Looking back over the 2018 mid-term elections, political advertising was significant in that the overall spend reached its highest ever proportions for mid-term campaigns. $1 billion was paid out to sway public opinion to one side of the electoral debate or the other. From the view of a female political voice over artist, the insight from my particular lens was » Continue Reading.